UX design is the backbone of any website or mobile application that can instantly elevate the browsing experience of the users. Whether you’re designing a website or mobile app for your business, getting the visitors to click on your call to action button is the purpose of your product. Understanding the psychology behind what makes users tick is critical and to make this happen, it is essential to focus on the UX where it is directly proportional to the conversion rate of any website or app.
Conversion is considered to be the most important factor for any online business and in general, it is defined as the number of products sold, the number of subscribers or users who signed up for a product or service trail. All businesses in this digital world strive to improve and grow their conversion rate. Multiple factors induces the conversion rate and they differ from business to business. Despite, these factors can be consolidated to a single element – User Experience.
Correlation of UX and Conversion
User Experience (UX) can be defined as how an individual feel while they interact with a system, product, service, website, software, or web or mobile application. In case of a website or mobile application, UX creates the base for users to interact with different elements, including design, content and information architecture. Since UX encompasses all the elements of a website, it is obvious that it has a significant impact on the conversion rate.
Having your mobile app or website designing process more specific and focused for conversions not only enhances the user experience of customers when they land on your website or use your mobile app, but it also:
- Improves customer satisfaction by enhancing the usability, efficiency and accessibility
- Generates more leads into your sales pipeline
- Generates more sales and results in higher profitability of your business venture.
4 ways to improve the UX of any website / Application to increase conversion
1. Fast Loading Time of the Application
The very first good impression doesn’t solely depend on how attractive the design is. It starts from how your application looks and functions starts subconsciously before the application even loads. If the loading speed of your application is slow, it will seriously annoy the visitors where they will move to another website having faster loading time. Statistics shows that if a website takes more than 2-3 seconds to load, the user skips and thus you lose a potential customer.
2. Excellent value proposition
The core objective of the users to use your app / website is to find a solution for their problem or meet their needs. Your product must be addressing their needs or providing the solution that they are looking for. When a visitor lands on your website or mobile app, you’ve got about five seconds to act & convince them why you are worth their time. Especially, new users are always looking for quick answers and the trick to accomplish this is to craft the perfect ‘Value Proposition’ – a short & brief description of your business and why it’s valuable. It’s should be the first thing your users should see when they visit your website.
3. Formulating Design Approach Based on Past User Experience
Commonly, users have past experiences that manage and guide their expectations about a particular website or app. The human brain is lazy and prefers to perform actions that require little or no thought. To gain a psychological advantage, it is essential to stay close to user expectations when designing the interface. For instance, Eye-tracking studies indicate that the users follow F or Z patterns to scan the screen that they look at. So, it is advisable to have a stellar UX design for your website or mobile app with all the important information placed within these zones. This helps in directing the focus since due to the past user experience where the visitors will be very familiar with this placement.
4. Reduce the Clutter
By nature, humans will by default stay away from anything that looks too complex. Having a cluttered design in your website / application increases the cognitive load on your visitors’ brain which leads to a feeling of being overwhelmed. It is essential to make the user experience as effortless as possible, and leveraging minimalistic design is the best way to reduce visual clutter. Having plenty of white space in the design gives your visitors, the space to rest their eyes. The objective is to say more with fewer words, so only the content that truly adds value should be added to the design.
The success of any online business highly depends upon the satisfaction of the viewers. A carefully crafted UX Design that offers smooth navigation, relevant information and coherent experience to keep the users engaged will increase the conversion. In this digital era, it does not matter how good your service or product is, if it is not able to catch the user’s attention, then you will be no more in the business. Thus, invest more time or hire a professional design agency to color your entrepreneurial dreams.