People visit your store and leave without making a purchase. It means that they did not enjoy the experience of being in that store and did not get the motivation to pick the product. Hence, there was a lack of user experience.
As you already know, user experience is the science of tailoring your product or service to have a positive impression on your customer – the user. An e-commerce site has to work towards creating a complete user experience around a product that the customer gets convinced to purchase it. The images and designs should be simple and send out a clear message. The information the customer may want such as the size of the product, nutrition value, composite material should be in a dedicated and easy-to-spot location. Making use of the tools available in interactive video marketing can be of help when it comes to providing the latter. These are just some of the basics of e-commerce user experience.
User experience doesn’t end on the visual aspect of the site though. It’s all well and good to have a beautifully designed page with a good layout, but if the response times for page loading are slow then this will generate a negative user experience. Similarly, if the product is slow to get to the user after they buy it then this can also lead to less repeat business from a customer. Therefore it’s important to look at Ecommerce shipping solutions by Shipcarte and other providers and find one that you believe will get the product to the customer on time. In conclusion, high speeds, both in delivery and in website loading will often contribute to a better user experience.
Amongst the most popular e-commerce sites sits the giant that is Amazon showing the rest of the pack how it’s done. Though it attracts millions of shoppers, this company isn’t averse to allowing its customers to go here and apply discounts and promo codes at the checkout. This helps cultivate a positive user experience, after all, who doesn’t like getting their favorite goods for a bargain price? You may find that similar offers can help you generate a better experience in addition to more sales, just don’t go too overboard with them.
There are a number of other sites that people can use to buy and sell products. When people are buying off these sites, they need to know that they are safe and will store their data privately. Online privacy is a big thing, and it’s illegal for businesses to share any personal information that could be used to trace an individual. To make sure their websites are safe, some e-commerce sites will use the security software offered by TokenEx (https://www.tokenex.com/solutions/privacy-compliance). That aims to keep consumer data safe, making sure that no consumers have to worry. Privacy is a big part of the user experience, so be sure to keep that in mind.
When the viewer navigates your home page, set out a prominent slot of what the website is selling and make it easily accessible to the user. The navigation should be as user-friendly as possible. Otherwise, the user tends to return midway after surfing a few cumbersome options. Even the cart menu and search options should be quick to find and quick to get to the point.
Now that we’ve discussed many of the aspects of user experience in e-commerce, here are 30 e-commerce sites with the best UX design to help inspire you.
Other Interesting Articles To Read
- MailChimp – A Successful Production of “Ben Chestnut”
- Why Apple’s MAC Book Has A Dominant Market?
- Top 7 Places Around The Globe – For Designers to Live and Work
- Understanding Voice User Interface (VUI) System ?
If any of the important details or facts has been missed, comment in the section below.