UX Design

Don’t Stand Between Your Users & Usability! Choose UCD Today

User Centered Design

User centered design (UCD) is a web strategy that focuses on user-based activities and requirements. The main idea behind said strategy is to make a website that is easy for web users to maneuver.

UCD is a non-negotiable requirement for modern webpages because of the fact that so many businesses rely on webpages to make sales transactions and generate leads. The failure to clearly define your website’s UCD can result in a failing website for a variety of reasons. A successful UCD also tends to store user data to deliver them the best results based on their surfing experience. It is also imperative for businesses of all sizes to have a privacy policy in place to build trust with the customer base. It would remove the customer’s hesitance in consenting to get their data accessed. To know more about why you need a privacy policy, you can take the help of the various resources available online.

UCD is effective as a web strategy because it saves money and promotes user activity. Because of the fact that the website’s design will be responsive to users, the website’s design will be easily modified and tailored to design trends while maintaining usability. For e-commerce websites, usability can also extend into the payment-taking process. Some businesses might have this created in-house, but if they did struggle they might turn to websites such as https://www.easypaydirect.com/merchant-accounts/mobile-credit-card-processing/ or go directly to payment processing companies, so as to figure out how they can potentially have a better user-friendly design in place for all aspects of their website.

User centered design

Here are the most important aspects of UCD

  1. Outlining major user requirements, tasks and activities.
  2. Integrating feedback to tailor webpages to custom user needs.
  3. Including users in web design decisions.
  4. Incorporating user requirements with development to achieve UCD.

An obvious benefit of UCD is that systems operate based off of tasks designated by users. The main idea is to bolster user consumption through the use of a webpage targeted towards a specific audience utilizing aforementioned audience’s needs and requests as a means to fulfill business objectives.

Keeping website attributes such as navigation, dialogue boxes, and widgets consistent throughout the website makes webpages easier for users to utilize. The less fuss, the simpler it will be to use. You can get additional help in starting this up, by watching YouTube videos on how website creation can be done, watch here and see how you can build skills through obtaining more knowledge in this area. Creating websites can be difficult, but people can easily learn if they put their minds to it. When building an attractive website, it’s so important that it looks good and it’s practical. The website should be clearly laid out, with the business name and logo at the top of the page. If your business doesn’t have a logo, it might be worth using the services offered by GraphicSprings. By visiting their website, businesses should be able to create a logo that represents their brand. They can then add it to their webpage. Logos help businesses with familiarity and awareness, these things could draw more people over to your website. It’s important to create a website that you’re proud of.

Minimizing the use of unnecessary fillers

Make directing the users easier by minimizing the use of unnecessary fillers and fluff in content and navigational tools. This means avoiding language that is overcomplicated at all costs. If the piece isn’t something that someone at a high school reading level can easily navigate & read through, you probably should try simplifying your work.

ucd design

The idea behind simplifying the website is to make the page easier to use. Isn’t it annoying when you go through a website and end up having to spend well over 5 minutes just to get to a particular article or tool? This is why UCD is so very relevant- especially when you are attempting keep your website customized with modern design styles.

How do you know if your site employs good UCD strategies? Have you ever been to a website and had to wait for pages to reload and not been able to speed up the process? Have you ever been to websites that display things for you instead of allowing you to explore on your own in your own time? This is how you know UCD is not being properly utilized by your webpage.

UCD is not complete if websites cannot provide users with feedback

UCD is not complete if websites cannot provide users with feedback. This feedback comes in the form of telling the users that their page is loading, or even allowing them to click a link to speed up redirection. Much like we get annoyed waiting in line at the grocery store, waiting for a site to respond creates the same reaction. This is what you don’t want to happen. The idea is to make navigation as quick and pain-free as possible.

ucd process

Remember that the foundation of UCD is built on four particular items:

  1. Gather requirements – understand and define the ways that users use your site.
  2. Specify requirements – define user and business requirements.
  3. Design – produce strategies and archetypes.
  4. Evaluate – actively survey user-based functions on the site to outline how you can improve.

In summation, UCD greatly benefits websites in a big way largely because it makes navigating the website super easy and simple. Sites that utilize UCD generally perform better than those that don’t. Don’t stand between your users and usability. Choose UCD today.

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About the author


Manoj is a designer/front-end developer with 8+ years of experience. Other than front-end coding, he loves to write on design trends.